I'm Joe Cavadini, a visual communicator specializing in art direction, web design, digital design, print design, and branding. I earned my BFA in Graphic Design from Plymouth State University in 2018.

My career started in print at a small shop where I learned craft and production fundamentals. I then moved to web design at a large retailer before taking on my current role as associate art director at a startup. These experiences have shaped a well-rounded approach to design across all brand touchpoints.

I'm drawn to designers who commit fully to their vision: Benny Gold for his unwavering brand authenticity, Aaron Draplin for his bold typography and line work, and Keith Haring for his instantly recognizable and endlessly creative illustrations.

When I'm not designing, you'll find me exploring music, following brands and fashion, on the golf course, managing fantasy football teams, cooking, cheering on Boston sports, or traveling.

I am experienced in Adobe CC, Figma, Sketch, Squarespace, and Shopify. I also enjoy photography, using both film and digital cameras.