Packaging box for Arccos LinkPro with a black device in front, a smartphone showing setup confirmation, and the Arccos logo.
Two portable wireless devices, a larger one and a smaller one, both black with minimalist designs, featuring a crown logo and small indicator lights.
LinkPro-ProductImage-3.png
Black electronic device with a crown logo and a green indicator light on its front, set against a white background.
Portable black wireless Bluetooth speaker with a lid open, displaying internal speaker grille, with the text 'LINK' and a logo on the front.

The Arccos Link Pro

Role:
Art Direction, Designer, Copy

Contributors:
CD: Dan Casey
Agency: Fairfolk
Edit: Reuter
Color: Phil Choe
Mix & Sound: Pete Crimi
Photo: Jeff Marsh

Insights:

The 2024 launch of Arccos Golf’s Link Pro marked a significant evolution in wearable technology for golfers. This next-generation device allows players to track all their shots and on-course data without the need for a phone. The campaign surrounding its release required a fully integrated approach, covering every aspect of the product’s public debut—from hardware and packaging to digital platforms and multimedia storytelling.

Website showcasing the Arccos Link Pro golf shot tracker on desktop and mobile screens, with a man playing golf in the background.
Collage of three advertisements for golf technology products including a mobile app, a Bluetooth shot tracker called LINK PRO, and a portable device for unhooking golf balls. The first ad shows a phone screen with a golf app message saying "Keep your eyes open & your inbox refreshed... COMING SOON" with a date of Wednesday, the 24th. The second ad promotes the LINK PRO shot tracker with a button labeled "SHOP LINK PRO" and features a black device, highlighting its ability to track shots automatically without a phone, enhanced microphones, upgraded GPS, and better shot detection. The third ad promotes a portable device for unhooking golf balls, emphasizing wireless, no phone necessary, and a long-lasting charge, with an image of a golfer on a course and a call to action to shop now.
Instagram post and three digital advertisement slides promoting ARCOS Link Pro golf device, highlighting features like automatic shot tracking, built-in GPS, microphone, rechargeable battery, and portable design.
  • A person holding a small black device with a green indicator light, outdoors on a grassy area with a walker and a shoe visible in the background.
  • Two men with golf bags walking on a golf course at sunset.
  • A person in a hat playing golf on a green near a flagstick with a yellow flag, in a landscape with leafless trees and hills under a cloudy sky.
  • A person holding a smartphone and a portable device near a golf bag with clubs on a golf course.
  • A person playing golf on a course with the ocean in the background, framed by tree branches.
  • A person playing golf on a course near the coast, swinging a golf club, with a clear blue sky and ocean in the background.
  • A person placing a portable black power bank with a crown logo and the word 'LINK' into the front pocket of a black ARCCOS branded backpack.
  • A man playing golf on a green field near the coast under a partly cloudy sky.
  • Silhouettes of three people and a horse standing near a clock tower during sunset, with dark clouds overhead and a tree on the right.
  • A man playing golf near a flag on a golf course.
  • Silhouettes of four people on a golf course at sunset, with dark clouds overhead and rays of sunlight breaking through.