A young man with curly brown hair lying on an outdoor tennis court, smiling, wearing a grey t-shirt with a black patch that says 'reclip' and holding a black cap.

recipe.

Role
Art direction, design, retouching, blog management, social management, general management, e-commerce, work with vendors, QQ of product, orders & shipping.

Insights
Founded by my friend and I, ‘recipe.’ is an independent clothing brand founded on the idea of creating something from nothing. Our products serve as a reminder to follow your passions, finish what you set out to do, and create THAT certain something. We focus on producing limited quantity, high quality goods inspired by street culture, the great outdoors, art & design, photography, and sports. All products are made in the USA

Black text on white background that says 'recipe.'
Black background with the word 'recipe' in large white letters
Responsive e-commerce website homepage for 'recipe' featuring photos of people in athletic wear, one girl hanging from a basketball hoop, and another lying on a basketball court holding a basketball, with a section displaying new arrivals including T-shirts and hats.
Group of young people modeling casual clothing and accessories, including beanies, hoodies, t-shirts, pants, and a record player, in a photo shoot setting.
A collage of people modeling casual streetwear clothing, including hoodies, caps, and jackets, with close-up shots of clothing tags and logo details.
A collage of six photos featuring young people wearing clothing with the logo 'recipe'. In the top image, a young man with curly hair and a beige hat stands in front of a sign that says 'No Parking'. The second row shows a young woman performing a balancing act near a graffiti wall with orange and purple paint. The third row has two people sitting on the ground in front of a colorful mural, with a girl eating ice cream and a boy holding a drink. The fourth row displays a young man walking with a skateboard in an alleyway, holding a green cap and adjusting his hat. The bottom image shows two people walking out of a subway station, one holding a skateboard and the other in motion.
A series of images featuring young adults wearing casual clothes with 'recipe.' or 'recipe' printed on their shirts in urban settings, engaging in outdoor activities such as sitting on rooftops, standing in city streets, lying on a basketball court, and playing basketball.