BROOKLYN-BASED
Art Director + Designer Helping Brands Tell Good Stories, Built to Perform
Selected Work
Smart Laser Rangefinder | Creative Director
Led creative direction across packaging, web, video, and campaign for Arccos' Smart Laser launch.
Arccos Link Pro | Art Director
Directed product launch campaign from concept through execution across video, motion, and paid media.
The Advantage Is Simple | Art Director
Led creative direction for Arccos' campaign including video, animation, and digital creative.
Peach Barn Farm House | Brand Designer
Developed complete brand identity and packaging system for craft beverage launch.
Victory Hemp | Brand Designer
Created brand identity and packaging system for hemp product line.
Recipe. Brand | Creative Director
Led creative development with founding partner including naming, visual identity, web design, and apparel capsule collection.
Areas of Focus
Process
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Understanding the brand, audience, and business goals through research and stakeholder collaboration. Every strong creative solution starts with the right questions.
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Translating insights into creative concepts that align with brand positioning and resonate with the target audience. This is where strategy meets storytelling.
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Leading the visual and conceptual vision across all touchpoints—from photo and video shoots to campaign assets. Ensuring every piece ladders up to a cohesive story.
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Crafting the final deliverables with attention to detail and craft. Whether it's brand identity, packaging, or digital assets, execution is where ideas become real.
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Working closely with cross-functional teams and clients to refine and improve work. The best solutions come from feedback, iteration, and partnership.
